Our Clients

Case Studies: Channel Recruitment/Appointment Setting

The objective

To target the London IT/Network reseller market in order to arrange qualified appointments with high-level decision makers interested in joining the client's partner program.

The method

Contacting partners in the London area, qualifying, profiling, putting forward the product offering, and attempting to recruit that partner as a reseller.

The results

Advanced Alchemy commenced work on an End User lead generation project, generating appointments within a specific vertical market across the UK. Advanced Alchemy was taken on board as a marketing partner and is currently developing the channel through end user lead generation programs and channel recruitment.

“The overall work produced by Advanced Alchemy was of a very high standard. They have achieved their objectives in recruiting a high number of quality partners for our product offering.”

“I can safely say that Advanced Alchemy has the highest success rate in terms of quality appointments for our sales teams as well as having the management and callers of a true marketing outsource specialist. The key staff involved in these projects provided an excellent understanding of our product and marketing strategy, and their support has been excellent.”
Marketing Director

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