Our Clients

Case Studies: Channel Research and Recruitment

The objective

To recruit and develop new business partners to sell the client's products in the areas of Financial Accounting and Procurement within the UK.

It was envisaged that there would be two types of partner. The first group of partners would operate in the SME market, in conjunction with the client's existing direct sales organization, with a focus on the organization in four vertical sectors already serviced. Prospects were to be targeted by turnover and on a regional basis. The second set of partners would work in conjunction with a specific vertical application of their own.

The solution

Having realized the benefits of outsourcing this identification and profiling exercise, the client turned to Advanced Alchemy for the fulfillment of the program. The Advanced Alchemy group has a wealth of experience specifically within channel identification, profiling, development, and recruitment programs, providing high quality, committed, channel development activity, as well as a specialization in setting up appointments with the IT market sector.

The results

The overall work produced by Advanced Alchemy was of a very high standard. We achieved the objectives in profiling and identifying the requisite number of quality prospective partners for the client's products and services. The client was impressed by our professionalism and communication structure, enhancing Advanced Alchemy's status as an expert in our field. Thanks to Advanced Alchemy's channel program, the client is in the process of turning the prospects into concrete business partners.

“The staff involved had a good understanding of our products and marketing strategy, and their support was rated as first class. As a result, we would recommend Advanced Alchemy's services to many of the key players in the IT industry.”
UK Business Partners Manager

For more information on how we can help grow your business, please contact us.

Back