Our Clients

Case Studies: Channel Recruitment and Inbound Support

The problem

For several years our client had been developing software. With the imminent launch of the software, it was vital to develop a route to market quickly. The client's sales strategy team had decided on one type of channel as a key route to market. The problem? With literally thousands of this type of channel across EMEA, they had to decide on the most cost-efficient and resource-saving method of reaching these companies.

The solution

Having met with several similar organizations, the client decided that by far the best suited to meet their channel lead generation requirement would be Advanced Alchemy.

In addition to demand generation expertise, Advanced Alchemy had also performed an excellent inbound technical support function.

The results

As a result of Advanced Alchemy's work, the client has signed one very major channel partner plus a pipeline of many other excellent opportunities that promise to generate significant revenue.

“From the outset Advanced Alchemy partnered with us as if they were part of the company. Due to the pre-campaign preparation they undertook, the professionalism of their approach was rated as very high.”

“We found the team to be very enthusiastic, professional, and supportive in all of our dealings with them. This has been reinforced by comments from potential customers we have been to see as a result of leads generated by Advanced Alchemy.”
Sales Director Global Sales

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