Demand Generation

From marketing to sales
Whether you're generating ongoing demand from existing customers, finding new prospects, or profiling accounts, marketing needs to fill the sales pipeline with high quality leads to drive its share of new deals and revenue into the pipeline.

Clients trust Advanced Alchemy to accelerate their demand pipelines and achieve incremental sales.

By demonstrating ROI and recurring revenue to the rest of the organization, marketing gains the credibility it needs to lead the business in new directions. Quarterly accountability also creates a mutually beneficial relationship between marketing at one end of the sales funnel, and the sales team at the other. With this communication channel open, you can identify which programs actually work, improve collaboration on lead nurturing, and throw additional resources into closing important accounts.

Even with the relationship in place, the quarter-by-quarter fluctuation of forecasts, offers, staff, and resources makes a best-practice approach to marketing programs difficult to execute consistently.

Outsourcing demands more than manpower
In this environment, outsourcing a demand generation task sounds attractive. But technology marketing is a specialized skill. Between the workload and success imperative, marketers can neither afford to help an outside agency learn the business, nor take a risk on a supplier that may not deliver on commitments. Discovering you're going to miss a target or deadline when it's too late to correct the problem just isn't good enough.

To hand off a demand generation tactic with confidence, you need to see the acumen and motivation you expect from highly capable people. You want to observe in them an intimate understanding of your market; a desire for ownership over your goals; and the ability to leverage technology to keep you informed in real time. The agency should feel like an extension of your own team rather than a supplier.

Advanced Alchemy has it all
With more than a decade of experience marketing technology solutions for firms like IBM, British Telecom, Sun, and HP, Advanced Alchemy combines big business know-how with small business agility for rapid demand generation. Years of mutual success have transformed these engagements into the longest client relationships in the business.

Clients trust Advanced Alchemy to accelerate their demand pipelines and achieve incremental sales through advanced market research, list building, prospect profiling, lead generation & follow up, and win-loss reporting.

Learn more about Advanced Market Research.