Marketing

A full suite of marketing capabilities
You want to focus on market opportunities and the most effective routes to market. But first, you need to cover the basics. A marketing plan, a definition of your audience, and positioning are the foundation for your marketing success, but are often overlooked. Advanced Alchemy helps you build this foundation - and sustain it - with our full suite of marketing capabilities, including:

Advanced Alchemy can get important answers that you may never hear from your prospects and customers.

Strategic Marketing Planning

• Market Scoping and Assessment
• Audience Definition
• Competitive Analysis
• Company Positioning
• Branding and Awareness
• Lead Generation

From the strategic plan to product launches to demand generation to virtual events, Advanced Alchemy teams with your marketing department to generate incremental sales for your company.

Message Development
Determining your market position is the first step to a successful marketing campaign. We offer a detailed messaging workshop to develop key messages for all facets of your market. Drawing upon the positioning in your strategic plan, we help you identify your market's needs, decision makers, and influencers so you can align your offerings with your potential buyers.

Collateral Development
A full stable of collateral helps to address prospects at different stages of the buying cycle. For example, web content and brochures are often prospects' first point of contact with your organization. As the marketing discussion continues, prospects tend to read white papers, then fact sheets and demos as they develop a short list of potential vendors.

We can help you create appropriate offers to support your business development, web, and lead generation activities. Find the collateral combination you need for a complete conversation with your prospect.

Lead Nurturing
Lead generation can be frustrating and difficult. You've worked hard to generate leads, but then where do they go? As a boutique operation, Advanced Alchemy can provide the focus you need to follow your leads from prospect to deal. We offer a comprehensive approach: we identify your audience, build a qualified list of prospects, nurture responses until they're hot enough to call in person, and report on the entire process in real time with the metrics you want to see.

Search Marketing
With the majority of technology purchase decisions beginning with research on the Internet, you need to ensure that your website is visible to your prospects. We can evaluate your site and optimize it to appear as high as possible in organic search engine results so that when your prospects search for your product or service, they find you.

Recognizing the value of multi-touch marketing, we can also work with you to develop a paid search marketing campaign that will display your ads on search engine results pages. When your prospects search for a keyword important to your company, your website and ad appear - and take these spaces away from your competitors. With your results appearing in both the organic and paid spaces, you garner more total clicks than if you appeared in either place alone.

Event Management
Great event management boils down to great project management. The event itself is just the most visible step in a chain of decisions, starting with precision planning and ending with follow up and closed deals. For both vendor-led and third-party events, we can help you plan, execute, and follow up on your events. From venue selection to execution of event logistics to post-event communications, we support your event management process.

Virtual Events
To carry out a successful webinar, you need to consider your audience, agenda, invitations, execution, follow up, and much more. Advanced Alchemy helps you attract your audience, provide them with an informative seminar, and pass qualified leads to sales or partners after the event.

Similarly, Advanced Alchemy is available to help manage your virtual conferences from start to finish. Our team works with you to determine your goals, metrics, and plan. Using our best practice experience, we can then manage the event, help you generate leads, and extend your brand awareness.

To discuss how we can help your marketing program, please contact us.